*Hoarding* is a very large board at the side of a road or on the side of a building which is used for displaying advertisements and posters
Hoardings in India have a magical impact, they take your message and bring back amazing results
*Importance of hoarding advertisements*
1) *super size advertise* Normally 50% of people who saw an ad on hoarding, remember the catchphrase printed on it
2) *Widest audience reach* The best way to reach the highest target audience is hoarding. Hoarding allows you to reach people of all genders, age groups, and class
3) *Leads comes to you* In case of hoarding, the leads will come to your doorstep. The hoarding design plays a vital role in making an impact on the readers mind. These leads can be generated into sales directly
4) *Digital boards* These allows you to create multiple messages and display them in a well timed loop
*Hoardings are affordable and cost effective*
*Advantages of hoarding advertisements*
1) introduces new product in market
2) expansion of market
3) increased sales
4) fights competition
5) enhances good will
6) educates customer
7) elimination of middlemen
8) better quality products 9) supports the salesmanship
10) more employment opportunities
11) reduction in prices of newspaper and magazines
12) higher standard of living
*forms of advertising hoardings*
1) Billboard advertising
2) point of sale display
3) street furniture such as bus shelters, kiosks, telephone booths
4) transit advertising and wraps such as on taxis, buses, subways and trains
5) mobile billboard
6) guerrilla advertising also referred as ambient media
*elements of good advertising hoarding*
1) copy and text elements
2) illustration and graphic elements
3) color vs black and white
4) layout of final ad
5) size and shape
6) paper and ink
7) placement of advertising
*Rules and regulations for hoarding advertisements in Maharashtra*
In Maharashtra, laws pertaining to commercial hoardings fall under the Bombay Provincial Municipal Corporation (control of advertisements and hoarding) Rules 2003
These rules clearly state that the maximum permissible size of commercial hoarding within city area can be 40X20 feet
However the municipal commissioner may give permission to install hoardings of 60X20 feet, on top of a building, but only if the building was structurally stable
No hoardings near a road can exceed a height of 40feet, and a minimum distance of 5.feet needs to be maintained beyond the edge of hoardings
Putting up a hoarding that will obstruct the view of historical, archaeological or heritage site, view of sunrise or sunset is not allowd
*general norms for size of hoardings*
1) 3 m X 6 m 2) 6 m X 6 m 3) 9 m X 6 m 4) 12 m X 6 m 5) 4.5 m X 9 m 6) 12 m X 12 m 7) 12 m X 18 m 8) 12 m X 24 m 9) FOB – height 2 m and width as per availability 10) information Gantries – height 2.5 m and width as per availability 11) Pedestrian Underpass – height 2 m and width as per availability
*structural design and hoarding erection*
Shall be aesthetically designed and shall be approved by the Structural Engineer strictly as per the structural plan the architectural designs should be in confirmation with standard specifications
After agreement expiry, new agency will have to submit the certificate from structural engineer about stability and safety of the structure before displaying any advertisements
*strucrural stability of building*
Advertising hoardings shall be allowed to be erected only if it had been examined from the angle of the structural stability and safety of the building and it’s occupants, and a certificate along with the design calculations to that effect from executive engineer, PWD is produced
*permissible colours of advertisements*
Shall not have any resemblance with colours of traffic signals/symbols and should not obstruct traffic signal
*bottom clearance of the hoarding board*
1) lower bottom of hoarding board shall not be at a height less than 10 feet from the surface of highers point of road along it
2) if hoarding board is sought to be projected on a highway footpath – more than 18 feet
3) no such projection shall be allowed on a public road where there is no footpath
*maximim height of hoarding board*
1) when erected on ground, the maximum height of hoarding shall not be more than 50 feet from the surface of highest point of road along it
2) when erected on terrace of a building the maximum height of hoarding board shall not be more than 50 feet from terrace level including bottom clearance
*minimum distance between two hoardings*
Same side of road – more than 165 feet
*maintenance and inspection of advertise hoardings*
1) supports and anchors shall be kept in good condition
2) in clean sanitary and healthy condition
3) inspection by authority once in every calender year
4) safety and stability certificate from the licensed structural engineer ate required every second year for hoarding structures
*checklist for structural audit of advertise hoarding*
1) name of building /society 2) location/address 3) plan and location of hoardings on spot 4) work order and offer letter 5) date of inspection 6) structural design 7) erection type 8) stability certificate of foundation 9) erection year 10) details of existing hoardings 11) hoarding facing 12) height of hoarding 13) shape and size of hoarding 14) sheeting gauge 15) foundation depth of hoarding 16) sheeting material 17) supporting system provided 18) section details used – vertical, horizontal, bracing 19) joints details 20) painting details 21) corrosion observed 22) joint intactness 23) expiry date of issue of statutory permission from competent authority 24) supports provided 25) nearby trees if any 26) hoarding distance from edge of a junction or circle
*conclusions and recommendations by structural engineer*
*safety and stability certificate from structural engineer*
