Saturday Brain Storming Thought (141) 27/11/2021
COMPILED BY ER. AVINASH KULKARNI
POD (CAPSULE) HOTEL
Pod or Capsule hotel is a hotel that provides accommodation in form of a small clear capsule room
Aimed at providing affordable overnight accommodation
The pod hotel will have a number of small bed-size capsules
Each pod user will have access to free Wi-Fi and luggage room, toiletries, shower rooms washrooms in common areas
Purpose of pod hotel
Pod hotel is focused on basic necessities such as sleep and bath to provide the most accommodating stay at the lowest prices ie pod hotels have thrown away the idea of a single private room
Pod hotel keypoints
1) high technology experience
2) fully digitalized capsule rooms
3) Air-conditioned rooms
4) Flat-screen TV
5) Finer MP3 socket
6) phone charging points
7) reading light
8) free Wi-Fi
9) this sleeping place is part of the complete space experience and is also very nice to experience once
10) anybody can obtain seeking world-class service and modern amenities at an affordable accommodation
11) the pod hotel is perfect for business travelers or joy travelers
12) a unit that could be rented for a period of time between fifteen minutes and a few hours
The business model for a pod hotel
Insist on the people-based concept of service and establish the people-based service environment
U – concept for a pod hotel
1) unique
2) you(r)
3) useful
4) unparalleled
Target market customers for a pod hotel
1) economically poor persons
2) employees on overtime
3) backpackers or travelers
4) floating population (in tourism center)
5) fans or event participants
Marketing and Sales for a pod hotel
1) concept marketing
2) service marketing
3) experience marketing
4) emotional marketing and differentiated marketing
Cooperative partners for a pod hotel
Manufacturer, designer, decoration company, travel agency, and government
Basic service in a pod hotel
1) washrooms are communal
2) there are vending machines around the capsules
3) dry cleaning and morning waking up
4) simple meals are available during the day
5) order train and airlines tickets for guests
6) deposit guests luggage for free
7) recommendation of places of interest and provide more traveling information
8) disposable washing tools are provided
9) hot water and electricity is available for 24 hours every day
Outplacement services for a pod hotel
1) airport service
2) company outsourcing
External environment analysis for a pod hotel
1) Political factors
2) traffic control
3) extra fuel tax
Economic factors for a pod hotel
1) inflation
2) pickup in price
3) rising rental cost of house
4) demand exceeds supply in the lodging industry
5) raw material prices
Society factors for a pod hotel
1) centralization of city financial center and overtime culture
2) emergence of the backpacker
3) traffic hinge development
Technological factors for a pod hotel
1) need for advanced technology
2) making it cheap and convenient
3) possibility of network marketing
Legal factors for a pod hotel
1) possibility to have start-up capital loans
2) patent law
3) safety law in a service industry is strict
International factors for a pod hotel
1) after reform and open more communication with foreign countries
2) good experience for reference the pod hotel abroad
3) more competition
Environmental factors for a pod hotel
1) environment, performance, style, and easy
2) space-saving
3) efficient
Demographic factors for a pod hotel
1) urbanization of a population
2) mobility of the population
3) population trends obviously
4) emergence of the ant tribe
meaning of Ant tribe
Ant tribe is a neologism for a group of the low-income group who settle for a poverty-level existence in the cities
Main market orientation for a pod hotel
1) financial center
2) tourism center
3) transportation center
4) cultural exchange center
History for a pod hotel
The first pod hotel to open was the Capsule Inn Osaka, designed by Kisho Kurokawa
It opened in 1979
Departments required for a pod hotel
1) human resource
2) information technology
3) quality surveillance
4) financial
5) sales
6) marketing
7) public relations
8) security
9) service
10) purchase
11) cleaning
Ownership information for a pod hotel
1) the ownership will belong to the founders of the company, Co-partnership company
2) in encouraging employees, motivate them with partial ownership
3) a percentage of ownership depends on the extent of involvement with the company
4) the form of ownership will be common stock
safety arrangements for a pod hotel
1) capsules themselves don’t have locks on the doors
2) valuables need to go in a separately provided locker
Working of pod hotel
1) while checking into pod hotel customer is assigned a capsule number and given a key to a corresponding locker where customer can store their belongings
2) generally lockers are small
3) additional luggage rooms for suitcases etc
Advantages of pod hotel
1) extra cost saving
2) convenient location
3) 24-hour check-in
4) hygienic beds & bathrooms
Disadvantages of pod hotel
1) less privacy
2) separated from baggage
3) standard checkout time
4) central AC system
Parking for a pod hotel
A parking garage is conveniently located directly across the streets from pod hotel
Eating in a pod hotel
You cannot eat inside in pod hotel
But you can eat in the common area
First pod hotel in India
Located in Andheri seepez, at Opus Park, Mumbai
The hotel includes 140 pods, both of which are single and double occupancy
Compiled by:-
Er. Avinash Kulkarni
Chartered Engineer
Govt Regd Valuer
IBBI Regd Valuer
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