New Noida is a developing area that is emerging as a good residential and work destination due to expansion of the footprint of Noida city towards its peripheral areas. This area lies north-east of Noida. New Noida is bound by NH-24 and Dadri Road to the North,Faridabad-Noida-Gurgaon Expressway to the South and Hindon River to the East. This region comprises Sectors 63-79 and Sectors 112-122. These sectors are just at a distance of 20 minutes from Sector 18 (retail / commercial hub of Noida),adjacent to Sector 62 (Electronic City) which has emerged as a major business hub. This area is also between 5-15 minutes drive from the Noida City Centre metro station.With the completion of the extension of the metro line towards Greater Noida and FNG Expressway,the connectivity of New Noida will certainly improve with Delhi and other regions of NCR. The metro route will come as an extension of the existing Sector 32-based Noida City Centre metro line that will be extended up to Greater Noida West via Sectors 72 and 121. The completion of FNG expressway will further improve the connectivity with Ghaziabad,Faridabad and Gurgaon.New Noida has a great potential over the other developing micro markets of NCR region like NH-24,Raj Nagar extension,Greater Noida West,Kundli,Neharpar,Sohna,Manesar,Bhiwadi and Yamuna Expressway etc. This area is a fast evolving self-sufficient market with industrial,office,retail and workforce linkages. Its proximity to other residential zones makes it ideal for habitation. This region possesses good infrastructure facilities and has an ample supply for the affordable units to meet the demand.New Noida has perfect mix of high rise towers and plotted developments. This area has a lot of housing supply by various developers like Supertech,Amrapali,Unitech,Eldeco,Antriksh,Mahagun and Sikka group. Currently the projects of these developers are available in the range of Rs 4,000 – 5,500 per sq ft depending upon location,developer and stage of construction.These sectors,offering apartments at much more affordable prices,which are well within the reach of the middle class will give good returns over the long term. Residential investments in this area would be very fruitful in the present scenario when compared with the other areas like Noida Extension and Noida Expressway due to its connectivity and this area has already become habitable.The pricing of apartments in New Noida has witnessed an increase of 30–40 per cent over the last two years. This appreciation has also taken place due to the prevailing issues in Noida Extension in last few years. With the prices of Noida Extension touching Rs 4,000 per sq ft this region has become a preferred investor and end-user location.Research studies conducted by international consultants show that during last year there was a dip in absorption trends,however the real estate markets of New Noida has not shown a drop in sales. Primarily the reason was the number of project launches in the affordable segment in this area. Noida also emerged as another outsourcing IT hub within the NCR Region. A number of IT/ITeS companies are targeting to set up their base in this area,specifically Sector 63.New Noida market can therefore be looked as a good location for short term investors. With an investment period of 2-3 years one can expect a minimum of 15-25 per cent returns on their investments annually.Noida can be considered as a safest investment if compared with the areas such as Greater Noida,Greater Noida West,Yamuna Expressway and NH-24. Hence,New Noida is a good realty destination for all i.e. end user,short-term investor and long-term investor as well. One can expect good returns if the investment horizon is 3-5 years.—The author is MD,Black Olive Ventures and adjunct professor,RICS SBE