m&m: How M&M made Thar a product, price and branding combo, and drove beyond off-road purists
Image credit: auto.mahindra.com Synopsis M&M wanted to make a vehicle that not only offers good off-roading capabilities but also has the sophistication of a modern SUV. Keeping this in mind, it built the new Thar, which has received 78,000 bookings in a year since launch. Interestingly, 50% of the demand has come from metro cities. […]